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The development trend of green marketing of agricultural products and Countermeasures


Feed varieties restructuring, active research and development of biological pesticides and low toxicity and high efficiency fertilizer, pest control technology for the promotion, reduction and control of pollution. (3) increase the industrial environment pollution. With the advent of industrialization, industrial and agricultural pollution, industrial waste has become an important factor in making the green agricultural production was severely restricted. Therefore, to increase environmental management is an important part of green agricultural products. Focus on two points: One is the development of recycling industries, clean planet; the other is turning waste into treasure,[link widoczny dla zalogowanych], comprehensive utilization of waste resources. This, our country has to pay attention and take the appropriate measures, at all levels should focus on implementation. (E) To strengthen macro guidance and supervision, to provide protection for the green marketing of agricultural products. (1) standard system. Standard is the basis of green agricultural products. On the basis of existing standards, from reality, to speed up agricultural safety and health standards, pollution standards, green food, organic food production standards and the corresponding production technology standards. Including prenatal, delivery, postpartum whole process, all varieties of standard setting, so that all the green agricultural production, processing, storage, transport, management and supervision has a set of testing to meet the market demand for multi-level, comprehensive, science, infrastructure, uniform standards for green marketing of agricultural products to provide reliable technical basis. (2) improve the quality inspection system. Quality inspection system is the main guarantor of the green marketing of agricultural products. As soon as possible at all levels should establish and improve the quality inspection agency, the specific commitment to quality certification of agricultural products, product quality supervision, inspection and market inspection tasks; follow-up study of new inspection techniques and methods, prepare technical development and technical reserves. View of the decentralized management of rural management system, local conditions can be detected around the system. Concentration of agricultural production areas, cities and counties can save separately at all levels of construction, clear areas of responsibility, supervision and grading of products for testing; concentration of non-agricultural areas, you can just set up provincial, municipal, or just set up provincial,[link widoczny dla zalogowanych], county , or the layout feature of the economy, focus on producing only the establishment of a certain level of quality institutions. In short, because of the need to set,[link widoczny dla zalogowanych], not duplication,[link widoczny dla zalogowanych], to avoid unnecessary waste. (3) to strengthen legislative, law enforcement. First, in accordance with relevant state laws and regulations,[link widoczny dla zalogowanych], pay close attention to the formulation of local laws and regulations, to fill the legal gaps, so that all aspects of green marketing of agricultural products be rules to follow. Second, strengthen law enforcement. On the one hand we must resolutely put an end to state explicitly banned and phased out of agricultural production, especially the highly toxic, high residue pesticide production, operation and use; the other hand, severely crack down on fake and inferior marketing of agricultural products, maintain fair competition, the quality of agricultural products for the green higher prices provide a good market environment. Three to quality and technical supervision, business administration, food hygiene, agriculture and other relevant law enforcement departments, duties, complement each other. Support each other and jointly create a favorable legal environment to maintain safety of agricultural products. Editor: Liu Kuan-chun StudyontheDevelopmentTrendandCountermeasureoftheGreenMarketingforAgri-productsQIA0Ju-Ling (FacultyofManagement, JinanUniversity, Jinan250022. China) Abstract: GreenMarketingforAgri-productshaecomeamajordevelopmenttendencyworldwidewithitstheoreticalre-searchgettingdeeper, productionandconsumptionbecomingmorepopularandregulationsconstructionbeingperfected. Inor-dertocomplywiththistrend, weshouldtakerelevantmeasuresontheproduction, development, brandmanagement, market-ingsystemandsecurityactionsofgreenagri-products. Keywords: agri-products; greenmarketing; trend; countermeasure134
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