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Social media helping drive Silicon Valley job growth
Despite the buzz about jobcreation, social media has its naysayers. In an interview last month with The Wall Street Journal, Scott McNealy, co-founder and former CEO of Sun Microsystems, said he thought social networking's economic [link widoczny dla zalogowanych] impact would be limited: "It's not a terribly labor-intensive kind of activity. I don't think social networking is the jobs driver."
SimplyHired's numbers say otherwise: Since July 2009, there has been a 245 percent increase in job openings that have Facebook as a keyword as more companies hire for positions related to social networking. As of March 3, 28,500 of its job listings nationwide used Facebook as a keyword, and 1,900 of those jobs were in [link widoczny dla zalogowanych] Silicon Valley.So while Facebook employs only slightly more than 2,000 workers directly, it's spawning many more jobs -- what Lim calls the "second degree" of job creation. The "third degree," he says, comes from companies being founded to support the second-degree companies.
For example, Salesforce.com, the San Francisco-based provider of cloud-based software and other services, employs more than 3,500 workers. But more than 500 independent software vendors use the company to [link widoczny dla zalogowanych] market and distribute their applications, according to SimplyHired's numbers. The independent software vendors employ 10 to 100 workers each.Facebook has "preferred developer consultants" that provide software and other services to companies to help them work the Facebook platform into their Web sites. There are now about 60 such companies, a Facebook spokesman said last week.
Manic Frog, a Fremont-based game publisher, was born last year because of Facebook. "Destiny Stone," its first game, has about 50,000 monthly users. The role-playing anime game for [link widoczny dla zalogowanych] girls -- by a South Korean developer but adapted and localized by Manic Frog -- launched last summer, said Ryan Olson,[link widoczny dla zalogowanych], senior marketing and community manager. "Martial Arts Masters," another role-playing game, is scheduled to launch in the next few days. Olson says Manic Frog plans to roll out at least a couple of more games this year, all of them on Facebook.
Apple is another company that has spawned a lot of second- and third-degree enterprises, first with its iPods, and then with its iPhones and iPads. As of March 3, SimplyHired.com counted 9,500 job listings nationwide with [link widoczny dla zalogowanych] iPhone as a keyword -- 1,700 of them in Silicon Valley.According to Tom Silver, senior vice president at the tech employment job board Dice.com -- one of the many job boards that SimplyHired searches -- as of February, mobile-related jobs made up 15 percent of Silicon Valley job postings on its site.
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