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a total of 208 human bones, the bones in 56 feet, which is common around the world. but the difference is: United States and Europe to study the detailed structure of the 56 bones, nerve and muscle by weight and between the impact and the occupation of the Chinese market, beginning in 2000 to set up relevant departments for the study of the Chinese people's feet (of course, people already Research over his own feet), while the Chinese are put in some effort to buy the same material in America and Europe, making the same style to the packaging of the 56 bones - this is the source of the gap between Chinese and foreign shoes: the basic data for the fuzzy feet. < br>
to see the shoe company's laboratory developed, you will think it is a professional Institute for Medical Research, Laboratory of the Chinese shoes are like a workshop,[link widoczny dla zalogowanych], due to the role of the two completely different: shoes of foreign room staring at the man's \> could look at the shoe company's R & D personnel. European and American people very seriously, \\to do administration, to do research, but only not take the last step \money? expensive you?
relevant authority of the experts said that in China looking for professional organizations for the \million, if the company willing to invest 10 million yuan of the foot, the cost is more than enough simply to say. to see tens of thousands of CCTV advertising to brawl flowing a second, which brand-name companies say their wallets and take no money for it?
course, admit that \find out the characteristics of sports shoes, China probably take 10-20 years to really function in the product and brand to compete with international brand. \body characteristics. Now the shoe business mastery of athletic shoes, about 20 years ago, starting as clothing. \China has 1.3 billion people, east, south, west, north,[link widoczny dla zalogowanych], in the five regions of the foot that different, movement of population will also host the 2008 Olympic Games with the rapid increase in exercise and health will also be increasingly associated and more people are familiar with. If you do not come up as soon as possible characteristics of foot for Chinese sports shoes, waiting for the fate of Chinese enterprises would be: large-scale entry of foreign brands, endless trade frictions - Finally, China's sports shoes will always be can not occupy the high ground.
shoes enterprises in foreign countries, very keen to study characteristics of the Chinese people's feet, in the eyes of experts,[link widoczny dla zalogowanych], has been discovered in China many foreign brands specifically for the Chinese products. but the dream of Chinese shoes enterprises can not reap the profits, because foreign brands willing to invest more proficient confidential. domestic firms can imitate the appearance of their style, but can not touch the core technology of foreign products. We can see that science and technology content for this shoe importance.
Everyone knows that \> It is said that when shoe companies made shoes to the basketball star, said to have a pair of pop star when the more \kinds of shoes,[link widoczny dla zalogowanych], the market value, then, the original air-cushioned shoes are specially customized mass production into the market, widely used.
professionals to the invention of air-cushion shoes shoe company accounts rough calculations,[link widoczny dla zalogowanych], they are at least due to the new Product profit 100 billion yuan. Well, this 100 billion, the people who invented the air-cushion shoes, how much? marketing experts what should be how much? - As a result, most of the money to the marketing experts,[link widoczny dla zalogowanych], unanimously found that the foreign shoe companies the marketing of credit, because they technology sensitive and understanding of the market, this was a cause of big business. In their eyes, marketing experts in the use of technology to do marketing, this is the wisest means of selling shoes!
There is also a hi or I do not know the story of the worry; National Institute of Sports Science,[link widoczny dla zalogowanych], respectively, the domestic brand \determination and found that the lowest oxygen (low oxygen in the process of movement that the energy consumption, more conducive to sustained campaign) of the brand is \champion to wear the \Wei \to some extent reflects the exercise capacity and health of citizens,[link widoczny dla zalogowanych], as China's economic development, awareness raising people's movement, the Chinese sportswear market has shown huge potential.
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