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Polamalu’s [link widoczny dla zalogowanych] popular in women
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Here’s one more item for Troy Polamalu to put on his mantle: His is the best-selling [link widoczny dla zalogowanych] among women .
So Polamalu is very popular with the [link widoczny dla zalogowanych]. Of course, he’s also popular with the fellas. Based on the numbers sent over from the league office, Polamalu also has the highest-selling jersey among men — and, of course, top billing overall. It’s no surprise, then, that the Steelers also hold the top spot in overall merchandise sales from April 1 to Sept. 1.See a pattern? Raise your sons to be quarterbacks. Or even backup quarterbacks.
It’s all setting up as a nice rivalry between Polamalu and Matthews, both USC grads. One of them will win Super Bowl XLV. Each is in the running for the Defensive Player of the Year Award. Soon they could also have competing hair commercials.
[link widoczny dla zalogowanych] sales are a strong indicator of public affection. So we know that women love long-haired Steelers safety Troy Polamalu, whose replica jersey was the NFL’s top seller among females this season [link widoczny dla zalogowanych].
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His popularity is, um,[link widoczny dla zalogowanych], head and shoulders above other defensive players. CNBC reports that Polamalu jerseys outsold the other Top 5 favorites: Peyton Manning, Drew Brees, Aaron Rodgers and, of course, Justin Bieber wannabe Tom Brady.
Alex Holmes, Polamalu’s brother-in-law and business manager, said the Steelers star owns the female demographic. Of Polamalu’s 875,000 friends on Facebook, 49 percent are women.
“Women understand that he’s married, but they still love him,” Holmes said. “And I think the hair helps too.”
Warning: Trying to steal Polamalu’s hair gimmick could be a big, big mistake. Few men are actually capable of sprouting such spectacular skull shrubbery.
THE CAVS AND CAVS NOT
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[link widoczny dla zalogowanych] Cleveland sports fans have suffered plenty, but their Cavaliers may be reaching new lows. Last year they posted the NBA’s best regular season record with (sort of) hometown hero LeBron James leading the way.
Now LeBron is in Miami and the Cavaliers have lost 28 of their last 29 games, including 18 in a row. Eighteen!It appears the moribund Cavs are dwelling on their failure.
“It’s human nature to think about how many we’ve lost in a row, and whatever record we’ve set. Losing is tough, in general,” Cleveland forward Antawn Jamison told reporters after the team’s latest defeat,[link widoczny dla zalogowanych], to Boston. “To be where we’re at—one of the worst records in the league right now — that’s tough. We’ve just got to worry about trying to find a way to fix it. That’s about the only thing you can do.”
So, to our female readers,[link widoczny dla zalogowanych], does Polamalu have the Head & Shoulders commercial campaign to thank for his jersey-selling prowess? Or is there simply a bigger share of female fans out there in Steelers Nation who buy jerseys?
Either way, this has to open a window for the marketing wizards at Procter & Gamble to work in Polamalu’s popularity with the fairer sex into some TV spots.
You don’t see Clay Matthews III on the above list yet,[link widoczny dla zalogowanych], but he could be there soon. According to CNBC.com, Matthews is now in the hair war after signing a deal with Unilever’s Suave brand.
And, no, this isn’t leading to the ever-popular end-of-blog question, such as “Who has the best hair?” That’s far beyond the reaches (aka interest level) of this blog. But Darren Rovell does suggest Matthews’ deal could eventually include a commercial as well [link widoczny dla zalogowanych].
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QUIPS ‘R US Here is what some of America’s leading sports pundits have been writing:Jerry Greene,[link widoczny dla zalogowanych], ESPN.com: “Green Bay versus Pittsburgh in the Super Bowl is as ‘Old School’ as you can get in the NFL, making Super Bowl XLV far more black-and-blue than Blu-Ray. Forget throwback jerseys (although they would be cool for this one) because these teams should be playing in no jerseys at all. No pads. Just leather helmets.”
[link widoczny dla zalogowanych] Jeff Schultz, Atlanta Journal-Constitution: “Cue the grainy film and the voice of John Facenda. Green Bay and Pittsburgh will play in the Super Bowl in two weeks. The only unfortunate thing is it will take place in Dallas at Jerry Jones’ $1.3 billion Football Stadium and Go-Go Club,[link widoczny dla zalogowanych], which has a retractable roof and a thermostat and a blur of martini bars. Some frozen field in North Dakota, wood bleachers and a line of kegs would be more appropriate.”
David Whitley,[link widoczny dla zalogowanych], FanHouse: “In the long-awaited Super Bowl matchup between Cheeseheads and Terrible Towels, set aside your allegiance for a moment and ask yourself a simple question. If you were inventing a merchandising gimmick, what do you think customers would prefer: An easily transportable item they could use to wave, wipe their seats,[link widoczny dla zalogowanych], warm their hands, wash their cars and flag down help in case of emergency? Or one that makes them look like the victim of a fraternity prank?”
Steve Rosenbloom,[link widoczny dla zalogowanych], ChicagoTribune.com: “Listen,[link widoczny dla zalogowanych], Cutler’s image doesn’t matter outside of a locker room that vigorously defended him. And his image doesn’t matter nearly as much as a better offensive line, smarter blitz pick-up, and jeez, how blind can everybody be, better wide receivers. Heck,[link widoczny dla zalogowanych], REAL wide receivers. Lovie Smith’s telling us that Devin Hester is a No. 1 wideout makes us all dumber. What is he watching? Cutler’s trying to win an NFL title, while Hester is running Electric Football patterns.”
[link widoczny dla zalogowanych] Norman Chad, syndicated columnist: “Cutler left . . . with a bad knee and Todd Collins came in, which is the NFL equivalent of closing your business for inventory. After Collins was less effective than a eunuch at the Playboy Mansion, the Bears called on Caleb Hanie. Yes, Caleb Hanie. I immediately Googled ‘Caleb Hanie’ and it said, ‘Who?’ I'm not even certain Hanie was on the Bears' roster when the game began.”
MEGAPHONE “I was mad at the players, to be honest with you. I think it was inappropriate and wrong to question a guy's heart. Now reporters, they're going to do what they want to. They're entitled to their opinion. But as players, I don't think it's appropriate to question another guy's heart. That crosses the line, because you don't know. If you go back and start looking at all the stuff that's been said, and clearly one of the more vocal critics was Maurice Jones-Drew,[link widoczny dla zalogowanych], and then you find out he missed the last two games with a bad knee. And he was really the first guy who crucified Jay. You have to be careful, because in the two most important games of the year, he sat out with a bad knee. And then it really makes him look like an idiot now.”Charles Barkley, speaking to ESPN 1000 in Chicago about the Cutler sniping [link widoczny dla zalogowanych].
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