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Network interaction: Marketing new favorite?


An exposure and click-through rate, then the traditional newspapers and television have gone for many years moved to the Internet simply because the number of Internet users increased 7 is clearly not what is most characteristic of Internet interaction and sharing if the network does not reflect the interactive marketing to share the characteristics of advantages of the Internet will be out to erase only the big eye in this user account migration process advantageous position only. A brand with consumers over the last interactive session focused on the purchase,[link widoczny dla zalogowanych], sale,[link widoczny dla zalogowanych], interactive marketing experience on, but it is around the brand meaning,[link widoczny dla zalogowanych], brand culture, full penetration. As some experts said interactive marketing is the Internet advertising business to join the ultimate goal. The characteristics of the depth of excavation to the brand and the Internet to achieve smooth communication users assume the role of the Internet is to create such a portfolio of brands for different target groups for the characteristics and individuality, Focus-style spread. Interactive marketing, advertising and content in the critical point is ambiguous and the traditional network marketing model is the bystander user than the user is a participant in the interactive marketing to share who they are not as annoying as the opposite of traditional advertising is an active consumers experience and share the interaction with the brand asked. Lack of interactive marketing metrics can be said that online interactive marketing truly reflect the characteristics of the Internet rather than traditional advertising model that \Therefore, the effect of interactive marketing is to bring a higher loyalty, brand more cohesive user this is not the traditional marketing model with the flow, click the other indicators can be measured. But while the trend of interactive marketing has been set, but because it is neither new unified brand marketing model not to replicate the format of the sample. Most businesses in this area is trying to walk and summary. Internet companies in the past mostly rely on traditional advertising and marketing model to subvert it difficult to rely on their own. Moreover, emphasis on interactive marketing is interactive, not any of the sites to share with such qualifications. Tencent's attempts at interactive marketing for the industry provides a reference direction. Insiders have a variety of judgments such as Tencent's interactive portfolio more easily in the interactive marketing community gained a breakthrough. 5.9 billion of registered users. 2.7 billion of active online users cover more than 95% of China's Internet population, QQ space,[link widoczny dla zalogowanych], QQ group, QQ Live, QQ station, Q it, Q video, QQ show, so there are direct-to-desktop QQ client these are the other portals Web site does not have. While online advertising trends to interactive marketing has been fixed but not yet form a unified system and the system without a system would be difficult to convince customers recognized interactive marketing. China Advertising Festival this year, formally announced on the Tencent MIND Tencent MIND marketing idea from the perspective of the four letters M is measurable online marketing results reflect the effectiveness, sustainability and the science I was stressed commitment to interactive users experience interaction with the brand of water between the N is the refined melt navigation brand marketing to ensure coverage of target groups in the precise localization of D is the difference between the characteristics of re-orientation of online marketing to meet customer's unique needs. Four elements on the characteristics of interactive marketing for the first time summarized. Internet marketing mode in the traditional bottlenecks faced by the rise of a new interactive marketing just point the sudden release of Tencent MIND impressive. Can! Zl Coke cool 3G show the SAR makes more than 10 million Internet users in the can! Zl cola club online brand to maximize the exchange and sharing of the impact of brand extensions: the farmer spring built Qzone \Points Duijiang, upload photos, blog and other show a smooth transition to the brand connotation tea - Statistics show that at least 400 million people late to buy a tea farmer: the explosion strong feelings of urban life \POLO music fun to have received 500 million effectively convey the concern of traffic POLO brand connotation ... ... are still many examples of this. Some people say that interactive marketing is rare to find a tangible shift rules different brands, different platforms. may be different marketing results. Tencent MiND for interactive marketing to a summary of the four elements of interactive marketing for many brands try to Internet customers to lift the doubts. Tencent's online marketing services and corporate brands,[link widoczny dla zalogowanych], said Executive Vice President Liu Shengyi. MIND Tencent not only for as long as emphasis on interaction, sharing, online communities can experience the four elements to comply. the 2008 Beijing Olympic Games will stimulate the market for Internet marketing opportunities in this growing under the Interactive Marketing Internet Marketing Market seems to have become the new darling of the online interactive marketing at the same time The definitions were added for the Internet, a brand marketing event in a. P-77
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