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Nike officially named in 1978. It is more than the leading brand Adidas, Biao Ma, Reebok, known as the "new world created nearly 20 years the most successful consumer goods companies." Nike's profits from $ 13,[link widoczny dla zalogowanych],000,000 in 1985 rose to about 1994, $ 400,000,000, Nike1994 global turnover reached nearly 48 billion U.S. dollars. In the U.S., for young people up to Qicheng dream is to have a pair of Nike shoes.
Nike "brand has much to tap the marketing inspiration." Nike "marketing secrets in a very good aspect is that the marketing communication (Nike's Marketing Communication). 1994, the" Nike "in advertising investment was 2.8 billion U.S. dollars,[link widoczny dla zalogowanych], is P & G's advertising costs l / 9 or so, but attractive and innovative marketing communications Nike for the "Nike" won the consumers, so that the "Nike" the goddess of victory the market (Nike is the intent of "the ancient Greek goddess of victory"). combined with first-hand information in English, the following detailed analysis of the success of Nike marketing communication: how to expand the shoe market for athletes, the mass market consumers; how the use of "deviant" ads enhanced communication; how to borrow to build brand loyalty idolatry; how to use animation,[link widoczny dla zalogowanych], computer games young children close to the consumer; how deep psychological self-awareness and value for the female consumers.
Nike in just two or three decades, a small shoe by a simple dominant company's growth for the industry, from the little-known today renowned the world over (well-known in the United States almost 100%), Nike marketing attributed to the hardwork spread.
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