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This is how Phil Knight, with literally no financial backing, founded a small shoe company, Blue Ribbon Campaign, which in one year become a multibillion dollar company such as Nike said today incredible story. Strasser, Nike's first advertising manager,[link widoczny dla zalogowanych], Becklund, Los Angeles Times writer,[link widoczny dla zalogowanych], describes the six men, who the knight, so Nike's most successful sports clothing company in U.S. history.
the author through the obstacles encountered by the company in the road to success, including compelling ad,[link widoczny dla zalogowanych], and Japanese suppliers, litigation,[link widoczny dla zalogowanych], credit crunch,[link widoczny dla zalogowanych], quotas and tariff issues,[link widoczny dla zalogowanych], as well as strong competitors, Adidas us. They also outline details of the Nike sports teams freebees from the fun and creative promotional methods to expensive celebrity endorsements. The book is unique in that it not only historical information, but also access to those who built the idea from an idea in-depth study of Nike. Recommended for public and university libraries.