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Newport appeals to blacks in battle against menthol cigarette ban
,[link widoczny dla zalogowanych][link widoczny dla zalogowanych] has a long-standing,[link widoczny dla zalogowanych], deep-rooted tradition of sleaze. It dates back to the 1950s,[link widoczny dla zalogowanych], when the company deliberately tried to entice black children into smoking by handing them free samples.
And it continues today. Lorillard,[link widoczny dla zalogowanych], which makes Newport — the country’s most popular brand of menthol cigarettes — is engaged in an all-out war to prevent the feds from banning menthol cigarettes.
The company has already bought up Internet domain names like MentholKillsMinorities.com,[link widoczny dla zalogowanych], in an effort to preempt health advocates. Even sneakier is its use of an African-American public-relations consultant,[link widoczny dla zalogowanych], Charlotte Roy. Her firm is paid by Lorillard, but she doesn’t feel a need to mention that when she contacts media outlets,[link widoczny dla zalogowanych], the Wall Street Journal reported.
Roy arranged for Niger Innis,[link widoczny dla zalogowanych], national spokesman for the Congress of Racial Equality,[link widoczny dla zalogowanych], to speak out against a menthol ban. He told Chicago radio listeners it could result in an underground market and would be “taking away a legal preference and choice for African Americans.”
What bunk,[link widoczny dla zalogowanych], says Reginald Jackson,[link widoczny dla zalogowanych], executive director of the Black Ministers Council of New Jersey. “The fact that they’re marketing this to our community raises alarm bells — it’s manipulative and deceptive,[link widoczny dla zalogowanych],” Jackson said. “I would think we’d be strongly united in seeking to ban these cigarettes.”
About 75 percent of black smokers use menthol brands,[link widoczny dla zalogowanych], heavily advertised in black communities. African-Americans smoke fewer cigarettes than whites,[link widoczny dla zalogowanych], but have higher rates of lung cancer and other tobacco-related diseases.
With a brazen slogan like “Alive with pleasure,[link widoczny dla zalogowanych],” it’s not hard to believe Newport would fight this life-saving ban with lies.