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[link widoczny dla zalogowanych] from native American
[link widoczny dla zalogowanych] brand is the most successful tobacco product of the company ever and wins even more market share each year. While experts and smokers worldwide concentrated their attention on Marlboro and Camel and their heavy marketing through Marlboro Man and Joe Camel, Newport brand showed serious growth in sales.
For many years [link widoczny dla zalogowanych] have been the top-selling menthol tobacco brand in the United States of America. Now it is the second strongest brand on the local market with only Marlboro ahead in the competition.
[link widoczny dla zalogowanych] are now responsible for the approximate 8% of the $70 billion US cigarette market. The brand makes up to 75% percent of the Lorillard Tobacco Company sales portfolio.
Newport brand is preferred advantageously by African Americans, which are sometimes called the "franchise" consumers of Newport. However,[link widoczny dla zalogowanych], recent studies show that the brand has also increased its popularity within the rest of the potential audience with more and more whites buying Newport as their regular cigarette brand.
Over one-fifth of those who just begin smoking, choose Newport as the starting point and it is quite a dramatic raise if to compare with the period of several years ago. During the last decade, Newport has made a very serious market jump and went ahead Camel, constantly increasing the gap.