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[link widoczny dla zalogowanych] Fights to Snuff Menthol Ban--3
(Reference [link widoczny dla zalogowanych])
[link widoczny dla zalogowanych], Through the decades, minorities increasingly gravitated to menthol brands such as Newport, Kool and Salem as tobacco companies ratcheted up magazine and billboard ads depicting carefree black smokers. In surveys, blacks often express a taste preference for menthol cigarettes.
[link widoczny dla zalogowanych], A Morgan Stanley survey of 878 smokers published in December found that 40% of Newport smokers would most likely try to quit upon a menthol ban. Twenty-six percent of the 191 Newport smokers polled were unsure what they would do and 15% said they would switch to non-menthol cigarettes.
[link widoczny dla zalogowanych], Peer-reviewed scientific studies have drawn mixed conclusions as to whether menthol-cigarette users find it harder to quit. Meanwhile, there's scant evidence that smokers of menthol varieties are at a greater risk for smoking-related disease. Only one large epidemiological study has found a higher risk of lung cancer, and only in men [link widoczny dla zalogowanych].
"We feel confident that if you look at the underlying data and epidemiology, it's absolutely clear that there is no difference in disease rates between menthol and non-menthol smokers," says William True, Lorillard's senior vice president of research.
[link widoczny dla zalogowanych], While the other big cigarette manufacturers also oppose a ban, the stakes are higher for Lorillard. The rising popularity of Newport has helped the company boost its market share in the declining U.S. tobacco industry. The 251-year-old company's overall market share by retail-sales volume rose to 13% in last year's third quarter, from about 9% in 2001.
[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], Lorillard's domain-buying binge began last February, a few weeks before the FDA committee first convened. On Feb. 24, Lorillard registered about 50 variations of the term "menthol," including the dot-com, dot-net and dot-org versions of KillerMenthol, Ban Menthol and Menthol Kills.(Reference [link widoczny dla zalogowanych])