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([link widoczny dla zalogowanych]) The day of reckoning is near for Newport smokes. An FDA advisory panel meets next week to consider a ban on menthol cigarettes,[link widoczny dla zalogowanych], and Newport maker Lorillard is waging an all-out media blitz to fend one off,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], reports the Wall Street Journal. In the digital age, of course,[link widoczny dla zalogowanych], that means buying up domain names such as MentholKillsMinorities.com and MentholAddictsYouth.com.
GREENSBORO,[link widoczny dla zalogowanych], N.C. -- As the Food and Drug Administration continues its review of menthol cigarettes,[link widoczny dla zalogowanych], Lorillard Inc. has taken to cyberspace as it gears up for an impending decision. An FDA tobacco advisory group is expected to make a recommendation on the future of menthol cigarettes in March, and Lorillard’s top-selling brand is Newport.
Which side you support?
On one side of the debate, anti-smoking groups contend that menthol is enticing to black smokers and adolescent smokers. However, Lorillard argues that menthol cigarettes are not any more addictive than regular cigarettes. According to U.S.-government survey data, 80 percent of African-American smokers prefer menthol cigarettes, and Newport is a favorite among those smokers, the Journal reported.([link widoczny dla zalogowanych])
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([link widoczny dla zalogowanych]) As part of a multimedia campaign, the locally based tobacco manufacturer has bought several menthol-related domain names, including olymall.com, MentholAddictsYouth.com and FDAMustBanMenthol.com, as The Wall Street Journal reported.
([link widoczny dla zalogowanych]) When I heard the US market will ban the menthol [link widoczny dla zalogowanych], I was shock, because I know that is because all the over 50% menthol market was [link widoczny dla zalogowanych]. and it has made [link widoczny dla zalogowanych] not so hotsale now.
Lorillard has also brought its message to Twitter and Facebook. A company spokesman told the Journal that the company "has taken vigorous steps to communicate with all who will listen to our point of view,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych]," adding that thousands of jobs are at stake. Opponents to a menthol ban also fear it would create a black market for menthol cigarettes.
It's a huge decision for Lorillard, which gets 90% of its sales from menthols,[link widoczny dla zalogowanych], mostly to minorities. "African-Americans like their [link widoczny dla zalogowanych], and there is no reason why they should not be allowed to have them," says the leader of the National Black Chamber of Commerce. The Journal notes that Lorillard pays $35,000 in annual dues to the chamber.([link widoczny dla zalogowanych])
This is the fight from [link widoczny dla zalogowanych] with [link widoczny dla zalogowanych]. other brand cigarettes watching them. if [link widoczny dla zalogowanych] wins,[link widoczny dla zalogowanych], then those non-menthol brand will be happy. if [link widoczny dla zalogowanych]s wins, then marlboro will be No.1 brand in all of the world.([link widoczny dla zalogowanych])
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