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Jeanne Snow tells us about being a dancing cigarette pack: "My dancing career is so long behind me but the Old Gold commercial keeps coming up in current TV. I was one of the cigarette packs (with Gloria Vestoff who probably replaced Dixie Dunbar) on Stop the Music with Bert Parks in 1950 & 51 - under my maiden name Jeanne Jones (sometimes Jeannie). Harry Salter was the conductor, Jimmy Nygren the choreographer. Other dancers were Louise Ferrand, Bruce Cartwright and Tom Hansen.
"Incidentally, we were NEVER called the Dancing Butts & in my tenure, there was no longer a match box."
"Winston tastes good like a cigarette should." That slogan, set to music, was one of the first hummable TV commercials, debuting in the mid-fifties and running all throughout the sixties. Grammar teachers and language purists cried foul so Winston answered with a new slogan - "What do you want,[link widoczny dla zalogowanych], good grammar or good taste?"
Big movie stars were happy to endorse smokes on TV as well, and the number one celebrity of the era was the Duke. John Wayne appeared for Camel in 1952, speaking highly of the product: "Mild and good tasting pack after pack. And I know, I've been smokin' em for twenty years." This commercial was filmed in conjunction with Wayne's movie Big Jim McLain.
Coincidentally (or not), John Wayne died of lung cancer twenty-seven years after that spot aired; some of the last commercials he filmed were to ask people to stop smoking.
Remember when the government made a big stink about Joe Camel in the nineties? They were outraged that more kids recognized Camel's cartoon carton-pusher than could ID Mickey Mouse. Camels were flying off the shelves and (presumably) into the tiny fingers of young children.
This was nothing new, cartoon characters had been selling cigarettes for decades, particularly on television.
If I told you the original network run of The Flintstones (1960-1966) was sponsored by a cigarette maker and that you could watch the main characters smoking Winstons at the end of the show,[link widoczny dla zalogowanych], you probably wouldn't believe me. This animated series was a prime-time show, considered adult fare in 1960, so I guess nobody thought any better of it.
With a large audience of youngsters tuning in at 8:30pm, was this proof that the tobacco companies were targeting younger potential smokers decades before Joe Camel? The Flintstones could also be seen selling beer during commercial breaks, for what that's worth.
Steve Byrd tells us, "By the time Pebbles was born in 1963,[link widoczny dla zalogowanych], the Flintstones were no longer pitching Winstons... they were selling Motorolas and Welch's grape juice. No way would Winstons have sponsored a cartoon sitcom with a baby character." Especially since it was in 1964 that the U.S. Surgeon General declared smoking was harmful to one's health.
Of course, Fred and Wilma weren't the only cartoon characters making cigarettes appear cute and cuddly in the early-sixties - there were original tobacco company concoctions.
The Chesterfield King and his lovable friends were animated animals that hawked Chesterfield King cigarettes in a stylish set of commercials. The main voices for this spot (and the next example) came from Daws Butler, the guy who gave life to many of the most memorable kidvid characters of all time (like Huckleberry Hound, Yogi Bear, Snagglepuss, Mutley, Quick Draw McGraw and dozens more).
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