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45 glasses industry in the light industry are small industries, development of ideas in the Eleventh Five-light optical industry as the second tier will, is a typical catch up industries (light industrial powers made by the powerful impact of light) So I believe that the current global financial crisis, background,[link widoczny dla zalogowanych], bend glasses can be used beyond the technology industry, the implementation of leap-forward development strategy for the early realization of the optical power to a power forward the strategic objectives of glasses! A speed up the standardization work, the implementation of the road beyond the bend beyond the global financial crisis on the real economy have had a great impact on export-oriented features with a foreign trade oriented sectors of the glasses exudes a sense of the; the same time, the economic crisis, but also for the optical industry, light industry is relatively backward industrial structure adjustment, the implementation of turn provides a golden opportunity to go beyond. The weight control standards are country! Is the industry's core competitiveness of enterprise development! In today's global context of economic integration, the status of the standard is particularly important to say who has mastered the standard grasps the development of the industry's direction. Relatively backward industry standard glasses, the national standards currently in use are basically developed in the mid 90s of last century, and some are even still on the late 80s set (for example: glasses photochromic glass blanks GB9105-1988, rigid contact lenses GB11417.1-1989,[link widoczny dla zalogowanych], soft hydrophilic contact lens GB11417.2-1989), in accordance with the National Standards less than 5 years Should be amended immediately, otherwise it will seriously affect the industry's development process. But we should also see optical industry is highly professional, but also export a large proportion of the industry, which for its revision in the standard system of direct introduction of international and foreign advanced standards to create the feasibility and necessity. At this point, I believe that the optical industry can learn from the metal products industry experience. Second, to strengthen brand building, the implementation of the heretics beyond the bend beyond the construction and standardization within Road beyond comparison beyond brand building are heretics should be said that more efforts have to pay, but the brand of the industry, business The importance is self-evident, also belong to the industry, the company's core competitiveness, brand building on the optical industry,[link widoczny dla zalogowanych], optical industry is the only way! Present, China has five glasses industry enterprises to obtain well-known trademark, Danyang City, Jiangsu Province, Exhibition will be one of the top ten brands and access to light show. These achievements of China's glasses were the result of tireless efforts over the years, but its great power status of glasses is not commensurate, there are indications: Although the production of glasses and glasses of the world's total output accounted for 70%, but profits account for only 15% of the world about the glasses market, China's optical business is largely concentrated in low value-added products manufacturing, in the eyewear industry, the world division of labor in the industrial chain in the end, only get a modest production values. Study its causes,[link widoczny dla zalogowanych], mainly the lack of international influence of China's eyewear brand, so to strengthen and speed up optical eyewear brand development of the industry into a major event without delay. The global economic crisis on the real economy caused by the Western developed countries had a huge impact, the U.S.,[link widoczny dla zalogowanych], Europe, Japan and other countries in the economy has entered recession, and for the optical industry, the developed countries have a comparative advantage in the glasses industry is also facing unprecedented difficulties. In this context, the spectacle of China's industries and enterprises to develop their own brands to provide a good opportunity, we should seize this opportunity, as soon as possible a number of brands with independent intellectual property rights of enterprises and enterprise groups, and strive to improve the high block the proportion of products to expand in the international market share of products in high gear for the realization of strategic objectives of launching the most powerful spectacles has hit! Corner beyond the latecomers catch up with the leader is the killer cut, China's optical industry, Western developed countries should seize the economic downturn, industry leg to stand on the favorable opportunity, focusing on standardization of the two major industry and brand building key to development,[link widoczny dla zalogowanych], bold curve beyond the implementation of the early realization of optical power of the goal.