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Glimpse of marketing situation


The brand. View of the above marketing case, we can see: Although different enterprises at home and abroad to pursue different ideas, different strategic approaches taken cracks at the market, but we is not difficult to feel the place where the same thing,[link widoczny dla zalogowanych], but consider the specific point of view is different in different focus . For strength of large company, P & G by virtue of the comprehensive strength; is also a big company, Coca-Cola to focus emphasis on flexible and innovative in the local conditions strategy; Winbond people found the right business organization most essential starting point: customer needs, and give full attention; Wahaha important consideration is to build a nationwide sales network, and the distribution of benefits with a reasonable stability of the entire sales network together; Wenzhou shoe industry wanted stability and pragmatism, not suitable for strong backing of the strength of SMEs ; Wave of economic globalization, the market is not easy getting this big cake to do, this world means that China really involved in the world economic integration, economic globalization and open arms greeted warmly, then, in the domestic market has been changing new cases, multinational companies, foreign power companies, , I say a few words in this humble opinion, essentially trying to find one thing in common hope for the development of the market is seeking to provide some of the views of reference: (1) Target customer groups, careful research and careful analysis. Regardless of how much the company has its own specific target customers, and only fully aware of their customer's specific consumer demand and new needs of customers with improved products and services in order to obtain the customer's favor, and ultimately win the market, called out the slogan brand . For example: Winbond company and accurate grasp of the modern mental health and safety concerns, focusing on the health of consumers, the new demands of juice: (2) continuous improvement and constant innovation. Things are evolving, existing products can not be static, so the innovation is the life. The so-called potential, grasp the market, relaxed outlook, thinking ahead, seize opportunities, continuous improvement and innovation in order to maintain and expand their market share. (3) to analyze specific issues. This includes two aspects: First, the enterprise as the focus, you need to position themselves correctly,[link widoczny dla zalogowanych], saw its own advantages and disadvantages, weaknesses, develop marketing programs, for the successful marketing experience, must not copy from, and to the situation with their own flexible use. Second, customer focus and needs vary, vary, tailored to local conditions, avoid arrest in a cell, rigid, to be diligent in innovation, and be good at innovation. With the target customer groups, including customer demand is likely to change million of dry, which requires market segments to meet different needs,[link widoczny dla zalogowanych], and ultimately achieve the purpose of expanding market share. (4) people-oriented,[link widoczny dla zalogowanych], to shape corporate culture. Marketing is the man to do it, so the enterprise marketing management must be people-oriented, the implementation of people management. Good to know how to tap the potential of staff and give full play to the creativity of each employee, follow the human spirit, to shape their own unique corporate culture for employees to create a broad and viable development. The formation of a business enterprise culture is a necessary condition for strong cohesion, great intangible assets of enterprises, advanced corporate culture as corporate profits are not measured by money. (5) pragmatic, mindful. Any success is not beyond the reach, as long as we down to earth, lessons learned, continuous improvement, and adept at assimilating new ideas and new things to connect and multinational corporations in the market to compete in the battle. The face of giant multinational corporations and experienced foreign companies,[link widoczny dla zalogowanych], we can not underestimate the enemy can not talk with pride. Tactically we should pay attention to, to do well prepared to accept setbacks; in strategy, we should always have a cool head and avoid impetuous, rash, should see the situation, playing safe, the road side is winning. In short, the dead lurking after the domestic market full of life, are infinite latent risk, the face of this attractive and difficult to handle the cake, many domestic enterprises abroad are lining up to try it, the opportunities are equal, the risk is equivalent to , the success or failure depends entirely on their own grasp, what winner, not a moment can be agreed, we can only wait and see. 11.
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[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]