3v3o9v4s9g
Dołączył: 08 Sty 2011
Posty: 90
Przeczytał: 0 tematów
Ostrzeżeń: 0/5 Skąd: England
|
Wysłany: Wto 9:42, 01 Mar 2011 Temat postu: Do Good and Do Good for Your Business |
|
|
When I was a junior in high school,[link widoczny dla zalogowanych], my life changed forever. My mom was diagnosed with cancer and I was faced with the harsh reality that life is short. Her cancer shaped the way I live my life,[link widoczny dla zalogowanych], even now two decades later.
October is Breast Cancer Awareness Month,[link widoczny dla zalogowanych], and last Sunday I walked with my mom - who has been cancer free for 24 years - in the San Diego American Cancer Society Making Strides Against Breast Cancer walk. It's a noncompetitive walk supporting the American Cancer Society's unique mission to fight breast cancer on four fronts: research,[link widoczny dla zalogowanych], education,[link widoczny dla zalogowanych], advocacy and service programs.
Getting involved in a cause you believe in is not only good for yourself and the cause - it can also be good for your business. Yes,[link widoczny dla zalogowanych], you can do good,[link widoczny dla zalogowanych], and do good for your business,[link widoczny dla zalogowanych], at the same time.
The key to getting community relations to work for you is to leverage your involvement into positive marketing. Do your customers know you donate time and/or money to those activities? Do you get sales because of your involvement? Are you building your brand and/or awareness of your business because of your donations? If you're not sure,[link widoczny dla zalogowanych], then consider some of the following activities:
? Devote a section on your website telling people about your involvement
? Use your website to help raise money and/or volunteers for the causes you support
? If there's an event involved,[link widoczny dla zalogowanych], market your services during it
? Send out press releases detailing your involvement
? Have your logo added to the organization's marketing materials
? Have the organization link to your website
There are lots of benefits when you and your business become involved in the community,[link widoczny dla zalogowanych], including building credibility for you and your business; building relationship with customers; positive public relations; and general goodwill.
Whatever cause you get involved with,[link widoczny dla zalogowanych], make sure it is coming from the heart. People can sense if you're not being sincere,[link widoczny dla zalogowanych], so make sure you truly do believe in the cause if you're going to support it. With any luck,[link widoczny dla zalogowanych], you'll discover your own win-win-win situation.
Post został pochwalony 0 razy
|
|