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desire to overcome the Rolex Omega ambitions in its 007 fully exposed on the film's sponsors, consumers almost forgot the most worthy of the name should be the Rolex watch instead of Bond Omega. Nearly 30 years, with the Rolex became popular in the market, costume designer Lindy Hemming considered 007 Queen Rolex watch is no longer qualified for the role, so decided to choose Omega.
to emerge as challengers Omega has been able to with \a strong challenge from the Omega will sponsor 007 movies ready to drop into the large amount of money. In the movie,[link widoczny dla zalogowanych], the actor continued to watch as the Jedi water is the secret weapon - from cutting steel plate,[link widoczny dla zalogowanych], detonators,[link widoczny dla zalogowanych], steel shot, to pull Bond girl clothes metal zipper, all-powerful, a symbol of the hero of these amazing features difficulties in the spirit of courage, Omega and indestructible products also will be \

With the Omega function
quality from an emphasis on luxury fashion watch brand to brand development, marketing strategy, it began to use celebrities and successful people speak for the hero, a superior transmission, persistence, achievement, elegant brand value. If started from 1995 Omega \its brand ambassador; the contrary, although the selection of Rolex's distinguished sports and the arts to do endorsements,[link widoczny dla zalogowanych], such as Lang Lang, Yundi Li, Roger Federer and others, but these people clearly more low-key and more emphasis on personalities and temperament.
in the Asian market, more and more because of its Omega fashion, innovative features and has been welcomed by the Rolex been young people as \Especially in the current financial crisis and weak consumer countries, Rolex significant loss of market share,[link widoczny dla zalogowanych], while the Omega was able to dominate the Asian market.