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Chinese home appliance industry in the second half will present the three movements


31% increase over the same period.

However, Orville White, research director at consulting Han Yu has pointed out that the financial crisis last year, consumer demand is suppressed, the domestic appliance market this year, the high growth market rigidity in addition to demand-pull, but also there is a low base period comparison of factors. The second half of this year, with the real estate market and other regulatory policies, and highlight the implementation of the relevant stimulus effects of the adjustment will result in the second half of the domestic appliance market declined.

Orville Consulting predicts that by 2010 cumulative sales of the four traditional home appliances will reach 344 billion yuan, over 2009 full-year growth of approximately 19%. Industry analysts told the the impact of seasonal change and other factors, will face a more severe growth pressures.

black market: LED universal, 3D sprint

It is understood that the first half of this year, China's color TV industry retail sales reached 75.7 billion yuan, rose by 40%. In this regard, Orville Advisory issued a document that, beginning in 2009,[link widoczny dla zalogowanych], the domestic TV industry, the Internet, LED backlight LCD and other new products and new technologies. Earlier this year in particular,[link widoczny dla zalogowanych], European and American markets 3D TV craze quickly swept the Chinese market, a direct stimulus to the upgrading and updating of all levels of market demand, but also led the development of the industry trend.

present, LCD-TV market has been flat occupies the entire domestic shipments Bacheng share. However,[link widoczny dla zalogowanych], since the beginning of this year, Korean and Japanese companies set off a wave, 3D TV, plasma TV is expected to the rapid rise in the Chinese market to provide a new opportunity for development. As the 3D has a complete industrial chain of the only enterprise, Changhong also an occasion to rise and the end of the year released 3D plasma TV sales milestones 5-8 million units.
management article published in vPro line | / darticle3/list.asp? id = 139152 | 6
the other hand, Hisense, Skyworth, Samsung driven by strong enterprise,[link widoczny dla zalogowanych], LED backlight LCD TV in the domestic market in the heavy volume increases. The first half of this year, domestic brands accounted for LED LCD backlight products around seventy percent market share. Orville forecast this year, Hisense in the integrated LED on the penetration of more than 20%.

white markets: air cleaning system made of ice force sharp electrical Botswana national management control in the second half of the three trend lines in the show.

recent years, with the rapid integration of home appliances channels, in particular, a number of national and regional emergence of home appliance chain enterprises, and promote a number of white corporate mergers and restructuring of the fast . Since the first half of this year, the United States, Hisense Kelon, Haier, Changhong and other home appliances Meiling rhythm leading enterprises to accelerate the pace of integration. Orville Consulting statistics show that: the refrigerator retail sales exceeded 40.1 billion yuan, an increase of 33%, air conditioning, 36 billion yuan, an increase of 16%, washing machines 20.8 billion,[link widoczny dla zalogowanych], an increase of 29%, the average double-digit growth over the market integration effect fully demonstrated.

Following the U.S. victory in the air conditioning in order to obtain continuous frequency lead after a quick pull to the washing machine, refrigerator market, the expansion of the big screen. Integration to Little Swan Washing Machine platform as the core brand, 3 years, the domestic washing machine market leader, but also areas of rapid among the domestic refrigerator market. Currently, the United States Department of refrigerator, washing machine market by force, and will increase to 16% market share, up 1.6% over last year, becoming the fastest growing brands of white power.

However, Han Yu pointed out that the first half of the white domestic market growth, in the second half there will be certain to fall. Particularly affected by the tightening real estate market, directly to the air-conditioning, refrigerator and other refrigeration products in the market lead to a greater impact. In addition, the fixed-frequency increase energy efficiency standards for air conditioners, energy saving and the introduction of farmer-friendly policy, both will impact industrial development. April of this year alone, air conditioning, climbing higher and higher sales than over the same period last year, a net increase of 93%. And into the second half, into the off-season market, the market will fall.

industry high points: technological innovation, low-carbon

green this year, low-carbon, green, energy-saving new products emerging, especially in the Hisense, Midea and other large enterprises strong driven by the market quickly form a

It is understood that, with the product innovation and product innovation, in raw material procurement, product development, production, sales and end-all aspects of recycling of building Earlier this year, Hisense Kelon the first to release carbon to the entire process from product strategy to upgrade low-carbon, and the United States has put forward based on the industrial chain advantage, to create three-dimensional low-carbon strategy.

Green continues to heat up low-carbon strategy, but also leads directly to the consumer market, upgrade, rapid changes in consumer demand and tends to personalized, quality of the background, high-end home appliances , differentiation, technology trend becoming increasingly apparent. Currently, technological innovation is the eternal theme of enterprise development, household appliances, and green low-carbon is a breakthrough in industrial upgrading.

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